The future of advertising?
…With the emergence of devices like TiVo,and the increasing levels of intolerance for intrusive advertising, I was thinking about how advertising might evolve. Maybe, this could be one possible direction of evolution.
A dedicated “advertising channel”, longer duration ads, intent to entertain and involve, people actually “watch” advertising. Similarity to National Geographic/Discovery – special programs centered around brands – early ads, stories of brand building, interviews, anecdotes, increasing use of music and outstanding visuals, animation.
Some elements of reality TV – “live ads”, people participation. On the web – ad blogs, archiving of ads, search and check out classics, “an ad a day” subscription.
Issue: Independence of the “advertising channel”. Staying neutral, need for high quality, memorable ads.