Google’s IPO filing
You’re on your own: Google won’t spoon-feed Wall Street analysts with earnings figures — unlike almost every other public company on the planet. In the letter, Brin and Page state they won’t be issuing estimates to investors and analysts about quarterly earnings. Writes Page:
“Many companies are under pressure to keep their earnings in line with analysts’ forecasts. Therefore, they often accept smaller, but predictable, earnings rather than larger and more unpredictable returns. Sergey and I feel this is harmful, and we intend to steer in the opposite direction.”
It’s with a capital G, dammit: The use of the term “google” as a synonym for “search” — a phenomenon that on the surface seems no more than a tribute to the popularity of Google — could have drawbacks for the company. In its IPO filing, Google said it faces the risk of losing trademark rights to its name if too many people use “google” as a verb or “googling” as a gerund.
Geek humor: If you take a close look at the form Google filed with the Securities and Exchange Commission, the exact value of its planned offering is $2,718,281,828 dollars, which some would immediately recognize as the mathematical constant e.
E, for those not blessed with a PhD and a job at Google, is Euler’s number, which is used as the base for natural logarithms.